You might be wondering : Why did I name the practice APERTURE Dental Practice. What does it have to do with dentistry at all?! It’s quite interesting how I came up with the name. You might learn something about photography as well. And that’s where this story starts from.
In photography, the ‘aperture’ is the opening of the lens which allows light to enter the camera. A change in the size of this ‘opening or hole’ will do different things, including changing:
- the brightness of the picture (also known as exposure) – bigger aperture —> brighter image
- how much of the background is in focus (also known as depth of field) – bigger aperture —> less focus on background
- the amount of flash entering the camera – bigger aperture —> more flash into camera
Interestingly, there is a strange phenomenon called ‘BOKEH‘. This is seen in the ‘out of focus’ part of the photo. See below:
Like many people into photography, I started experimenting with BOKEH, and discovered that the shape of the BOKEH follows to the shape of the aperture. It is a given that the shape of the lens aperture is usually round (or close to round). But what if I changed the shape of the opening, for example, add a filter to give it a ‘heart shaped’ aperture, or a ‘star’ shaped aperture or even a ‘TOOTH’ shaped aperture?
That’s when I decided Aperture Dental Practice as a name wouldn’t be too bad! (Starts with an ‘A’ and Happy Smiles Dental was taken anyway). So that set forth the design and branding of the company. Enhancing and capturing beautiful smiles!
Even the logo is inspired by this technique, where there is a lens ring around the tooth, and the tooth is made up of 4 aperture blades…